Evanger's

Evanger's has been hand-packing pet food in the same family-owned Illinois cannery since 1935 — but decades of growth had left the branding scattered, every line speaking its own visual language with nothing tying the shelf together. It needed one voice that could hold ninety years of history and still feel like it belonged today. I built that around a single gesture — a lowercase wordmark and a looping monogram that shows up everywhere, from the can to the shipping box. A named color system sorts their real product range, dietary-restriction lines included, and hand-drawn illustration keeps each can feeling made, not manufactured. Heritage and shelf appeal, same system.