Luma
PROJECT
Luma
YEAR
2024
Info
Being a drummer myself, I wanted to figure out a way to put more regional instruments in focus. The inspiration came from the Sanskrit word Gandharva, meaning 'celestial music concert'. The project draws from Indian classical traditions, the craftsmanship behind regional instruments.
I created this poster series to promote Luma’s concert and launch event. The gradients act as the core identity, giving each piece a vivid presence while keeping the messaging clean and direct. The set frames Luma as a modern space for cultural sound, inviting people into the launch experience.
Luma catalog to spotlight regional artists and their instruments. I used the gradients as the core visual language, while keeping the images in black and white to anchor the focus on craft, culture, and the people shaping these sounds today.
A live Luma showcase designed as an immersive jam session. The stage uses Luma’s gradient palette to set the tone for a night built around expression, collaboration, and cultural sound.
Luma’s web platform to help users explore regional instruments in a simple, intuitive way. Users can select what they already know how to play, and the site suggests the general difficulty level for other instruments in the collection. The interface follows Luma’s visual language and keeps the experience clear, direct, and approachable.
I designed these tickets for Luma’s launch concert, keeping the layout clear and easy to read while using the brand language to give each ticket a strong visual presence. The set ties the event experience together from the moment someone gets their seat assignment.
I created this environmental signage to carry Luma’s identity into the physical space of the concert. The form and layout stay consistent with the brand language, helping guide visitors while keeping the experience cohesive from entry to stage.
