Evanger's Pet Food

Redesigning a family owned organic pet food brand

Redesigning a family owned organic pet food brand

Evanger's Pet Food
Evanger's Pet Food

PROJECT

Evanger's Pet Food

YEAR

2024

Info

I redesigned Evangers with a cleaner structure and a more focused visual system. The project involved refining the brand language, building a cohesive packaging direction, and creating assets for collaborations following their existing guidelines. I treated it like a studio assignment, balancing the companys heritage with a contemporary look while keeping the work practical for real production.

I redesigned Evangers with a cleaner structure and a more focused visual system. The project involved refining the brand language, building a cohesive packaging direction, and creating assets for collaborations following their existing guidelines. I treated it like a studio assignment, balancing the companys heritage with a contemporary look while keeping the work practical for real production.

Logomark
Logomark
Logomark

The forms, colors, and typography work together to build a friendly, approachable identity that reflects the brands tone and purpose: friendly and fun.

I designed this OOH storefront series to extend Evangers visual language into public space. The bold colors, playful linework, and simple forms create an energetic presence that feels friendly, modern, and instantly recognizable.

Can Packaging
Can Packaging
Can Packaging

I redesigned Evangers pet food cans using a brighter, more approachable visual language. The simplified illustrations and clean layout make each flavor easy to identify while keeping the overall system playful and consistent across the line.

Packaging Box
Packaging Box
Packaging Box

I designed this subscription delivery box to extend Evangers visual identity into the unboxing experience. The playful tone, color system, and simple forms keep the brand approachable while turning the packaging into a small moment of delight.

OOH Advertising
OOH Advertising
OOH Advertising

I designed Evangers website to make the shopping experience simple while adding a dedicated section for pet care tips. The goal was to help pet parents learn, browse, and order their products in one place.

I designed this in-store display system for Evangers to make the products easy to spot and navigate in large retail environments. The structure organizes flavors by shelf and scales across different store sizes, giving the brand a consistent physical presence.

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